Product Design

I Start with Your Users, Not Your Wireframes

The biggest mistake I see is teams jumping straight into Figma without talking to anyone who will actually use the product. I start every project with research. Sometimes that is five user interviews, sometimes it is reviewing analytics, sometimes it is just sitting with a customer and watching them try to use the current version.

What Product Design Covers

User research (interviews, surveys, or analytics review). Personas and user journeys. Information architecture. Wireframes for all key flows. High-fidelity UI. Interactive prototype. Usability testing. Iteration. Developer handoff with complete specs.

My Wireframing Approach

I never skip wireframes. They cost almost nothing to change compared to finished screens, and they let me test the structure of the product before anyone gets attached to fonts and colors. I usually go through 2-3 wireframe rounds before moving to visual design.

Testing with Real People

Every product design project I do includes usability testing with at least 5 users in Maze. The results always surprise somebody. Things that seem clear to the team turn out to confuse real users. That feedback loop is what separates good design from guesswork.

From 174,70 EUR per project.